HR Resources
We’re Here
for Your Recruitment Efforts
While WonderFL is easily the best word to describe Florida, you’ve come to the right place if you’re looking for more ways to encourage talent relocation.
Among our HR resources, you will find regional tools to promote your slice of the Sunshine State, including: dedicated talent relocation websites, newsrooms, talking points and WonderFL campaign creative.
Statewide WonderFL Resources

WonderFL Brand Assets
Florida Power & Light’s statewide talent campaign presents a unified recruitment effort in the Sunshine State. Download logos and social graphics to use in your training materials and digital marketing.

WonderFL Campaign Videos
Stimulate your recruitment efforts with a visual representation of what it’s like to live your best life in the Sunshine State.
“What Makes Florida WonderFL?” Talking Points

Perpetual Paradise

One State, Countless Lifestyles

Careers with Passion & Purpose

Global & Diverse

Beyond Beaches

Powering Health & Happiness
North Central Florida

North Central Florida Regional Website
Promote North Central Florida’s southern charm, natural beauty and immense livability with this regional website.

NorthFL Brand Assets
Use these logos and social media graphic to point talent to a helpful resource in North Central Florida.
Northeast Florida

Jacksonville Regional Website
Explore Northeast Florida through the Jacksonville region website, findyourjax.com

Find Your JAX Employer Resources
Download talent recruitment resources for the Jacksonville region.

Find Your Jax Instagram
Keep candidates connected to Northeast Florida by following Find Your JAX on Instagram.
Northwest Florida

Northwest Florida Regional Website
Whether you’re recruiting military or tech talent, the Northwest Florida Regional Website paints an attractive picture for candidates.

Northwest Florida News & Media
Help your candidates stay immersed in Northwest Florida’s culture and communities, whether it’s stories about the region’s growing professional opportunities or vibrant lifestyle amenities.

NorthwestFL Brand Assets
Gain access to brand assets for our WonderFL Northwest Florida campaign.
Orlando Space Coast

Volusia Florida Regional Website
Find comprehensive resources for career growth and a satisfying lifestyle in Volusia County Florida, aka the Orlando Space Coast.

VolusiaFL Brand Assets
Represent the Orlando Space Coast to clients and talent with VolusiaFL brand assets.
South Central Florida

South Central Florida Regional Website
This dedicated talent attraction website makes it easy for prospects to connect to opportunity and lifestyle in Florida’s heartland.

South Central Florida Brand Assets
Find WonderFL brand assets for South Central Florida to help your clients and talent build a strong connection to the region.
Southeast Florida

South Florida Regional Website
Show off this tech and financial hub for what it is — a vibrant community filled with culture, eclectic art and an unmatched quality of living.

Treasure Coast Florida Website
Take talent on a visual voyage to one of Florida’s final locations for low crowds and introduce them to the abundant opportunities for professional advancement.

Dedicated Brand Assets
Download WonderFL logos and social media images for Southeast Florida or the Treasure Coast to add to your own creativity.
Southwest Florida

Southwest Florida Regional Website
This website shows Florida’s Paradise Coast as the welcoming, affordable and rewarding community that it is.

SouthwestFL Brand Assets
Find creative assets for your recruitment efforts to showcase the WonderFL Southwest Florida region.

Southwest Florida News & Media
Something is always happening just over Southwest Florida’s horizon. Help talent keep current on the latest from Naples to Fort Myers to Port Charlotte.
Tampa Bay Florida

Sarasota-Manatee Florida Regional Website
Whether your client is relocating to Bradenton, North Port or Venice, this website will acquaint them with some of the greatest opportunities in the Tampa Bay area.

Sarasota-Manatee Florida Brand Assets
Introduce talent to the fervor of Tampa Bay by including WonderFL Sarasota-Manatee brand assets in your creative efforts.

Sarasota-Manatee News & Media
Give your candidates the latest scoop on Sarasota-Manatee’s grand openings and professional development opportunities by connecting them to this newsroom.
Tools & Resources
Cost of Living Calculator
Help talent determine how much further their paycheck will go when living in the Sunshine State. Compare cost of living between U.S. metropolitans and Florida cities.
Access the CalculatorRegional Map
A robust and cohesive movement is taking place in Florida, initiated by eight growing regions. Our regional map makes it easy to envision them all.
Explore the MapMajor Employers
From aerospace corporations to financial juggernauts, Florida employers are innovating from coast to coast. Explore where they are located.
See Our Largest BusinessesFlorida News You'll Use

Explore Florida’s Diverse Career Landscape

Lockheed Martin Expands on Florida’s Space Coast

Best & Worst States to Start a Business (2025)

IAG Aero Group to join Bay County economy, create 500 jobs
Get in Touch

Wes Hudgens
Lead Project ManagerEconomic Development
FPL PoweringFlorida Wesley.Hudgens@FPL.com Contact Me