July 18, 2023

How Florida Convinced 3 Tech Entrepreneurs to Leave California

Florida beach

The last time you conducted a site search for your company, did you ask yourself and your team, “Where do our customers want us to be?”

The question is intriguing for several reasons. First, it doesn’t typically appear on a site selection checklist. Secondly, it presumes that your customers may understand your company’s value more than you do; and thirdly, it requires talking and listening to your customers before making a location decision.

Jack Daly, Joseph Castonguay and Victor Lozinski did that, and all three decided to move their businesses from California to Florida.